When the last guest leaves an event, planners dive into the next phase of their work: evaluating the attendee experience and developing ideas to improve future events.
Social listening combined with geofencing is one of the newest tools for gathering attendee feedback. In some cases it can provide a more authentic view of the attendee experience than data gathered from scripted surveys. Companies such as Ampsy and Ground Signal provide services that monitor posts on social media from specific locations, so brands and companies can understand what their audience is sharing.
Read the full article on BizBash.