IBM: 3 Ways Ampsy is Improving the Entertainment Marketing Industry

Ampsy is helping 20,000 brands, including Jimmy Kimmel Live, AC/DC, Britney Spears, KISS, Darius Rucker, and others solve their marketing challenges. According to Ampsy CEO Jeremy Gocke, “Stakeholders in the $200B live events industry previously had no way to identify, segment, and engage fans in real-time at events. Ampsy is the Holy Grail in the live events industry. We are the only company in the live events industry providing this level of real-time, granular fan identification and analysis.”

So how exactly is Ampsy helping to solve these marketing challenges?

They aggregate posts across social media platforms in an easy-to-view tool

Amspy delivers actionable data to brands to monitor fans reactions across multiple social media platforms in a single view. This tool allows marketers to better develop and tailor their messaging to ultimately improve user engagement and conversion.

They GeoFence events to collect the most relevant posts

Their GeoFencing tool aggregates all social posts from specific event, so marketers can see all the posts that were posted at the specific location of the event during a time frame.

“We’ve integrated several Watson APIs with our industry-leading media geofencing services. Event producers, venues, brands and major bands & musicians use our geofencing solution to aggregate fan pictures & videos at events, shared within a set radius of a venue. They use that content to market their events, experiences and brands.”

They help brands understand the personality and sentiment of their audience

Ampsy uses the Watson API Personality Insights to mine through social posts to deliver reports on the personality styles of brand’s audiences.

“Our analytics offering powered by Watson enables our clients to gauge overall sentiment for their events (Sentiment Analysis), individual fan sentiment through Keyword Extraction, and fan personality traits through Personality Insights and Visual Insights. We needed to provide overall event Sentiment Analysis as well as the ability to drill down on individual fan sentiment (Keyword Extraction). Our clients also required the ability to segment fans based on personality traits and passion, which we are able to provide through Personality Insights & Visual Insights.”

Read the full article on IBM.

Paige Soucie

Community Director at Ampsy. Lover of all things travel and fitness. On a mission to help businesses engage and activate customers.

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