Ampsy and Bluemedia formed a partnership which unites the two Phoenix-based companies in delivering best-in-class hyperlocal visualization and analytics technology to the $7 billion Out-of-Home (OOH) advertising and media industry.
Ampsy, which recently relocated its headquarters to Scottsdale, is a worldwide leader in the delivery of hyperlocal social content aggregation, visualization and analytics to brands, agencies and venues. Through a proprietary geo-fencing engine, Ampsy aggregates, displays and analyzes social content shared anywhere in the world in real-time, giving its clients deep insights into the content and people driving the social conversation around their brands at specific events and locations.
“We’ve quickly established Ampsy as a leading platform for hyperlocal social media aggregation, display and analytics in the live entertainment industry. We’ve powered campaigns for some of the most recognizable brands and personalities in the world – Jimmy Kimmel Live, American Idols Tour, Britney Spears, Red Bull, Maria Sharapova, and AC/DC, to name a few,” said Jeremy Gocke, Founder and CEO of Ampsy. “Brands use our tools to aggregate, curate and display amazing social content shared at their live events – the next logical step is to give them analytics and reporting capabilities around that content and insights into the fans sharing it. Through our integration of IBM Watson’s cognitive learning APIs, our tools bring granular, actionable data to our clients through fan sentiment analysis, personality insights, and visual recognition capabilities.”
Tempe-based Bluemedia is the national signage firm behind the design, printing, fabrication and installation of the biggest events in the world, including the Super Bowl, MLB All-Star Game, NFL Kickoff, VISA World Cup and more.
Read the full article on AZ Big Media.