It was awesome to find out that Darius Rucker, the much-loved American musician (once the lead singer and rhythm guitarist of Hootie & the Blowfish), was using the Ampsy app for Hootsuite during his performances.
Ampsy for Hootsuite has become hugely successful in the entertainment industry, where teams can showcase the buzz going on around a concert tour and connect with fans.
With hundreds of thousands of fans going to Rucker’s 2015 Southern Style Tour, Rucker’s team at McGhee Entertainment was looking for a way to curate and present all of the amazing social content that his fans were sharing at his shows. They also wanted to be able to quickly identify their superfans and schedule follow-up posts and interactions.
So how did Rucker’s team use social media to offer an amazing experience for his concert-goers?
They found their biggest fans, and treated them like VIP
Using the Ampsy app for Hootsuite, Darius’s team was able to identify superfans within aggregated streams based on the type and volume of content shared. By doing this, they were able to give them special attention with shout outs, special offers, and the latest updates on what was going on at the concert.
Read the full article on HypeBot.