Just as the advertising world has latched onto the Super Bowl as its own marquee night, the technology world increasingly is hitching itself to the event as a showcase for all the latest and greatest innovations.
So as the New England Patriots and Philadelphia Eagles square off in Super Bowl LII on the field, and the $5 million commercials dominate the rest of the broadcast, tech will infuse the rest of the experience in, around and away from Minneapolis’ U.S. Bank Stadium.
Here is SportTechie’s roundup of the top gadgets, apps and hardware fueling the Super Bowl experience:
Audience emotion — Ampsy and bluemedia will geofence the stadium and track the social media posts and moments that resonate most strongly with fans.
Read the full article on SportTechie.