Draft Day 2016

Auditorium Theatre - Chicago, IL
April 28th - 30th, 2016

58M

Total Social Reach

Most Influential

non-league affiliated

#1 Sports Center

1 Post

5.7m Instagram Followers

#2 US Nike Football

3 Posts

1.7m Instagram Followers

#3 ESPN

1 Post

4.8m Instagram Followers

#4 Neiman Marcus

2 Posts

914k Instagram Followers

#5 Deion Sanders

1 Post

995k Twitter Followers

Most Influential Teams

3 Posts

1.6m Instagram Followers

4 Posts

1.14m Instagram Followers

6 Posts

476k Instagram Followers

2 Posts

1.1m Instagram Followers

1 Posts

1.3m Instagram Followers

Top Draft Pick Mentions

% of top 5 total mentions

Ezekiel Elliot
%
RB to Dallas (#4 Pick)
Jared Goff
%
QB to Los Angeles (#1 Pick)
Taylor Decker
%
OT to Detroit (#16 Pick)
Joey Bosa
%
DE to San Diego (#3 Pick)
Carson Wentz
%
QB to Philadelphia (#2 Pick)

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