Canvs, which measures emotional responses on social media and live-events analytics company Ampsy are teaming up to provide insights about the emotional results to live TV show airings, concerts, games and conferences.
Ampsy, a start-up, delivers location-based analytics during events, identifying people who are engaged digitally and uncovering influencers. The company says it provides analytics for ABC’s Jimmy Kimmel Live, Red Bull, AT&T, The Washington Wizards andAmerican Idol.
By working with Canvs, Ampsy can better understand how events resonate with attendees emotionally. The insights can be used for marketing and can identify programming, songs and themes that resonate with audiences.
Read the full article on Broadcasting Cable.