Social media technology vendor, Ampsy, has partnered with Find Your Influence to bring together its analytics platform with the latter’s influencer marketing offering.
Ampsy offers social geofencing and analytics technology for analysing social content in real time, and has a client list including Jimmy Kimmel Live, American Idols Tour, Britney Spears, Red Bull, W Hotels, and AC/DC. Find Your Influence (FYI), meanwhile, has a management dashboard for connecting brands with influencers.
Under terms of the partnership, Ampsy will provide FYI and its clients with detailed analytics on fans who share social content in-and-around events and activations of FYI clients.
Ampsy and FYI will roll out the integrated technology and service throughout 2017 to major experiential brands, including at the 2017 US Governor’s Ball in New York City.
Read the full article on CMO.