Ampsy (formerly Fliptu), which offers brands a comprehensive suite of social aggregation tools, today announced the company has joined IBM’s Watson Ecosystem and is developing an analytics offering, AmpElite analytics, powered by Watson. The app will help stakeholders in the live events industry better understand social content sharing and fan sentiment.
A number of brands are working in partnership with Ampsy to refine the app through a pilot program, including CrowdSurf, a premier digital agency whose clients include Britney Spears, Miley Cyrus, Iggy Azalea, Ellie Goulding, Christina Perri and many more. Ampsy is also working with Epic Rights, a full service, global branding, marketing and rights management company whose clients include AC/DC, Aerosmith, Billy Joel, Def Leppard, CBGB and many more iconic bands & artists.
Ampsy offers brands live event media aggregation “as a service” through its proprietary media geofencing engine. The company’s AmpElite analytics platform powered by Watson is based on three Watson APIs – Personality Insights, Sentiment Analysis and Keyword Extraction. With the addition of Watson cognitive capabilities, this solution brings sophisticated, actionable data to clients in order to monitor fans’ reactions across multiple social channels in a single, integrated view during live events to improve decision making around shows, merchandise, and other marketing initiatives. This app enables clients to further refine their fan engagement in a more targeted, personalized way.
“Combining Ampsy’s geofencing capabilities with their new AmpElite analytics powered by Watson has enabled us to identify super fans at live shows, engage with them in real-time or post-show, and micro-market to them on a level we’ve never seen before,” said Jesper Poulsen, VP of Artist & Brand Development at Epic Rights. “Additionally, using the Watson sentiment analysis and personality insights tools now available to us, we’re able to gauge how fans feel about specific merchandise and determine likelihood of an individual fan’s intent to purchase various designs and styles.”
Read the full article at Cision PR Newswire.
