IBM today announced a new milestone as more than 100 of its Watson partners have now introduced cognitive enabled apps, products and services into the market.
These partners – start ups and innovators in established businesses – are leveraging the Watson Developer Cloud, a platform used by more than 77,000 developers globally to pilot, test and deploy new business ideas.
The app economy is in full swing, projected to grow to $143 billion in 2016* with applications catering to every conceivable interest and industry. At the same time, IDC predicts that by 2018, half of all consumers will interact with services based on cognitive computing on a regular basis**.
To help organizations tap into this market opportunity IBM today expanded its portfolio of Watson APIs and services to accelerate the development of Watson fueled businesses and help partners differentiate their businesses. Following are some of the new ways partners are using those technologies to enrich their products and services:
Card Payments and Financial Services: 50wise created its eVision tool, powered by Watson, to provide query support to card payments professionals. Indra Financial Services will now include this tool built with Watson Q&A, to provide users with real-time answers and expertise to customer enquiries, further improving operational efficiency for processing these banks’ card payments.
Social Media Marketing: Ampsy offers brands live event media aggregation “as a service” through its proprietary media geofencing engine. Its AmpElite analytics platform powered by Watson integrates multiple language APIs to bring sophisticated, actionable data to clients in entertainment and marketing industries. Entertainment marketing firms CrowdSurf and Epic Rights whose client roster includes Britney Spears and Miley Cyrus; and Aerosmith and Billy Joelrespectively, are using AmpElite to monitor fans’ reactions for their clients during live events across multiple social channels and respond and engage with fans in a more targeted, personalized way.
Read the full article on Cision PR Newswire.