There used to be a time where a fan could scan their ticket, enter a stadium or arena, buy a hot dog, a beer, and an ice cream cone and enjoy the game without anyone knowing who they were. Now, thanks to technology, teams, and leagues know who the fan is, who they sold their ticket to, what they like to buy, where they like to eat inside the facility, and how much time they spend in each place.
It seems natural that the next step to the data race that has enveloped major sports franchises over the last five years would be finding out how to monitor the sentiment of fans who are posting on social media during the game.
Enter Crowd 411, a visualization index of social pulse data at professional sports games and events, free to teams, sponsors, and fans interested in a quick view of what’s trending at games.
Built by Jeremy Gocke and his team at Ampsy in collaboration with Jeramie McPeek, former Vice President of Digital and Brand Strategy for the Phoenix Suns, Crowd 411 is able to surface social conversation inside venues without the need for beacon hardware, an advantage that McPeek sees as crucial for the adoption of the platform by teams and leagues going forward.
Read the full article on Front Office Sports.