Ampsy and Destination Marketing Association International (DMAI) today announced a strategic partnership which unites the two companies in delivering best-in-class social geofencing and analytics technology to Destination Marketing organizations (DMOs).
Ampsy is a worldwide leader in the delivery of social geofencing and analytics technology to brands, agencies, venues, and teams. Through a proprietary geo-fencing engine, Ampsy aggregates and then analyzes social content shared anywhere in the world in real-time, giving its clients deep insights into the content and people driving the social conversation around their brands at specific events and locations.
“We’re thrilled to partner with DMAI, who are pioneers in bringing new and innovative marketing and analytics tools to their DMO members,” said Jeremy Gocke, CEO of Ampsy. “This partnership will bring a new layer of social and economic impact data to DMOs, giving them granular insights into a traveler’s social journey through their cities.”
Read the full article on Hospitality Net.
