Forbes: Watson Uses Cognitive Computing To Improve People’s Lives

Cognitive systems employ reasoning strategies that are initially targeted at certain types of problems, but they evolve through engineering and machine learning to become more sophisticated and to handle more complex problems. We expect to add even more APIs by next year, covering an even broader spectrum of reasoning capabilities.

All of these new capabilities are plug-and-play resources for people to participate in the API Economy. Our portfolio of APIs enables incredibly powerful and sophisticated applications to be built rapidly — often in just a few months. For instance, it took just two months for Ampsy, a social media marketing company, to develop and release Watson-powered applications for the entertainment industry.

Cognitive represents the third era of computing — as different from today’s standard computing technologies as they were from the tabulating and calculating machines that preceded them. This is an opportunity for all of us to get in on the ground floor of a phenomenon that I believe will help transform business and society.

Read the full article on Forbes.

Paige Soucie

Community Director at Ampsy. Lover of all things travel and fitness. On a mission to help businesses engage and activate customers.

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