SportTechie: Crowd411 Seeks to Create Actionable Data to Measure Fan Sentiment

What is your elevator pitch? Crowd411 auto-digests game schedules across major professional sports then creates a virtual geofence around the arenas and stadiums to surface real-time social posts and associated data from geo-enabled social media accounts — with no need for beacons, hashtags or third-party app downloads. Think of it as “Nielsen for Live Sports Social Pulse.”

What is your problem and solution? There are several questions that teams are always asking: ‘How can we measure fan sentiment to improve the in-game experience; how can we ‘listen’ to our fans and market to them with a personalized touch; and how can we identify and engage potential new season ticket holders?’ What used to be a tedious and manual process is now handled automatically by Crowd411 through surfacing actionable social, sentiment, emotional and fan influencer data at professional sports games. Crowd411 gives sports franchises and sponsors the ability to identify their most influential fans at games, understand trending topics, sentiment, and emotional reactions during live games and events, and measure overall social pulse originating inside stadiums and arenas.

Read the full Startup Series on SportTechie.

Paige Soucie

Community Director at Ampsy. Lover of all things travel and fitness. On a mission to help businesses engage and activate customers.

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