Having a finger on the pulse of social interaction during a sporting event is crucial. It helps teams, brands and venues alike understand what interests their audience. Social media insights were taken a step further at the recent Army-Navy football game thanks to the Ampsy and Canvs partnership.
Ampsy’s specialty lies in aggregating social content from event attendees within a geofenced area. Canvs uses semantic analysis tech to understand emotions of fans surrounding an event. By combining efforts, the two generated a host of real-time social insights from one of the most-watched college football games of the year.
“Sentiment analysis isn’t enough, and with Canvs we have a true view into how event attendees feel about the live content they’re experiencing,” Ampsy CEO Jeremy Gocke said in a statement. “Emotion measurement data gives us a more granular understanding into the specific moments that people love, and with these insights we can prescribe to our partners marketing and programming initiatives, in addition to signaling specific ways to improve and elicit more emotions at future events.”
Read the full article on SportTechie.
