Techno-Files: How Marketers Use Ampsy to Increase Event Success

For the 2017 Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX), show organizer UAE Informa Middle East Ltd. wanted to collect and analyze attendees’ attitudes regarding the event on the fly. To accomplish that, it chose to use a form of geofencing that would corral the data it wanted virtually the moment it was generated.

Working with a Fandealio Inc. software suite called Ampsy, which monitors social-media activities within a prescribed area, UAE Informa geofenced the Abu Dhabi National Exhibition Centre to track the social-media posts produced by ADIHEX’s 100,000 attendees. When guests entered the venue, Ampsy automatically started following the deluge of social-media chatter. If a post or tweet mentioned an exhibit, for example, or included the show’s hashtag, the show staff could reply with additional information that the attendee might find helpful. Should guests pose a question or express dissatisfaction about some aspect of the show, staff could respond within seconds and lend assistance. (If a post/tweet had no mention of the event or hashtag, Ampsy simply added it to a dashboard for staff to review and decide if they should respond.)

Read the full article at Exhibitor Online.

Paige Soucie

Community Director at Ampsy. Lover of all things travel and fitness. On a mission to help businesses engage and activate customers.

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