While Digital can’t compete with the physical magic of live events, that doesn’t stop people from live-sharing their real-world experiences across social platforms. Enter the emotion measurement leader Canvs who has partnered with the hyperlocal live events analytics company Ampsy to deliver location-centric audience emotion insights at events for the biggest brands in music, sports, retail, travel and conferences.
The Ampsy platform combines proprietary geofencing technology with real-time experience analytics to deliver a live event media aggregation service with insights about attendees who take to social during games, concerts, conferences and more. Ampsy helps identify and compartmentalize this digitally-engaged live audience, uncovering people with influence over their followers. These influencers are important ongoing sales targets, in addition to serving as candidates to be activated for future marketing campaigns.
By plugging into the Canvs API, Ampsy can now further qualify live audiences with an understanding of the event moments which most emotionally resonate with attendees. These emotion insights can be used for marketing — for example, taking the most “loved” play in the game or moment in the concert and using it as video snippet for social media marketing. Further, Canvs insights can be used to identify themes, songs and programming that most resonate with people, subsequently informing companies about where to make iterative marketing and programming changes moving forward.
Read the full article on MarTech Series.