Archive for August 2013
Billboard: Behind Matchbox Twenty’s Techy Tour – One of the First Uses of ‘Geofencing’
Matchbox Twenty may have been around since 1995, with its alt-rock grooves steeped in the post-grunge era, but their digital chops are firmly in the 21st Century. The band, currently on tour, is deploying a dizzying array of digital tools to reach their fans, from augmented reality to QR codes pasted on the backs of T-shirts.…
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