Archive for December 2017
BizBash: Best of 2017: The Coolest Tech We Saw at Events
Linkin Park on ‘Jimmy Kimmel Live’ In May, Linkin Park played a free show on the backlot stage at Jimmy Kimmel Live in Los Angeles. The show was free and not ticketed, but the band wanted a way to connect with those who attended after the performance. To do that, it worked with Ampsy, which provides hyper-local social…
Read MoreSportTechie: Tech Startups Deliver Audience Emotion Insights At Army-Navy Game
Having a finger on the pulse of social interaction during a sporting event is crucial. It helps teams, brands and venues alike understand what interests their audience. Social media insights were taken a step further at the recent Army-Navy football game thanks to the Ampsy and Canvs partnership. Ampsy’s specialty lies in aggregating social content from event attendees within a…
Read MoreMarTech Series: Canvs & Ampsy Partner To Bring Audience Emotion Measurement To Live Events
While Digital can’t compete with the physical magic of live events, that doesn’t stop people from live-sharing their real-world experiences across social platforms. Enter the emotion measurement leader Canvs who has partnered with the hyperlocal live events analytics company Ampsy to deliver location-centric audience emotion insights at events for the biggest brands in music, sports, retail, travel and conferences.…
Read MoreForbes: Live Event Monitoring Gets A Major Boost When Geofencing Meets Emotional Response Rate
Television networks have been making use of social media for some time now in order to understand a world of consumer behavior, everything from what plot lines viewers react to, to what actors are most popular to who their super fans are and what other shows and products those super fans like. The one place…
Read MoreBroadcasting Cable: Canvs and Ampsy Team To Measure Emotion From Live Events
Canvs, which measures emotional responses on social media and live-events analytics company Ampsy are teaming up to provide insights about the emotional results to live TV show airings, concerts, games and conferences. Ampsy, a start-up, delivers location-based analytics during events, identifying people who are engaged digitally and uncovering influencers. The company says it provides analytics for ABC’s Jimmy…
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