Archive for April 2016
Mobile Marketer: Jimmy Kimmel Live Finesses Live Social Content with Geofencing, IBM Watson
ABC’s Jimmy Kimmel Live drove an 81 percent return on engagement during a week of special performances in Brooklyn by geofencing the venue so it could capture and display social content shared by audience members without the need of hashtags. The effort used the Ampsy platform to geofence the venue, capture content and display it…
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