Posts by Paige Soucie

5 Startup Myths & Giants that Proved Them Wrong

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Myth #1: You need a groundbreaking new idea. If every successful business was a brand new idea, we would never see progress in any industry. Most new business ideas aren’t completely transformative, but rather they improve and innovate parts of an existing business model. 1-800-GOT-JUNK? took the painful process of ditching junk, made adjustments including the…

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MarTech Advisor: Ampsy and Find Your Influence Announce Partnership

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Ampsy, a social media marketing company, has announced a partnership with Find Your Influence, an influencer marketing company. Both the companies are based out of Arizona, and the collaboration will help to deliver influencer marketing and hyperlocal analytics technology to experiential brands. Ampsy delivers social geofencing and analytics technology to agencies, brands, teams, and venues.…

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Techno-Files: How Marketers Use Ampsy to Increase Event Success

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For the 2017 Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX), show organizer UAE Informa Middle East Ltd. wanted to collect and analyze attendees’ attitudes regarding the event on the fly. To accomplish that, it chose to use a form of geofencing that would corral the data it wanted virtually the moment it was generated.…

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