Posts by Paige Soucie
SportTechie: Crowd411 Seeks to Create Actionable Data to Measure Fan Sentiment
What is your elevator pitch? Crowd411 auto-digests game schedules across major professional sports then creates a virtual geofence around the arenas and stadiums to surface real-time social posts and associated data from geo-enabled social media accounts — with no need for beacons, hashtags or third-party app downloads. Think of it as “Nielsen for Live Sports…
Read MorePhoenix Comic Fest 2018 [Infographic]
Insights with Caitlin: Social Media Innovation Through the Years | Ep. 04 [Podcast]
Caitlin didn’t know anyone in Phoenix when she moved here for an internship after college. But, that didn’t deter her. Her father had ingrained the idea into her that “nothing good happens in your comfort zone,” at a young age. This approach to life motivated her as she started her new job in Downtown Phoenix in…
Read MoreInsights with Jeremy: How Jiu-Jitsu Led to a Life of Entrepreneurship | Ep. 03 [Podcast]
Jeremy Gocke did a research project on West Point when he was in seventh grade. From that moment on, his goal was to go there for college. Despite having no military background in his family, he worked hard, and when the time came to apply, he received early admission to the school of his dreams. The…
Read More5 Startup Myths & Giants that Proved Them Wrong
Myth #1: You need a groundbreaking new idea. If every successful business was a brand new idea, we would never see progress in any industry. Most new business ideas aren’t completely transformative, but rather they improve and innovate parts of an existing business model. 1-800-GOT-JUNK? took the painful process of ditching junk, made adjustments including the…
Read MoreMarTech Advisor: Ampsy and Find Your Influence Announce Partnership
Ampsy, a social media marketing company, has announced a partnership with Find Your Influence, an influencer marketing company. Both the companies are based out of Arizona, and the collaboration will help to deliver influencer marketing and hyperlocal analytics technology to experiential brands. Ampsy delivers social geofencing and analytics technology to agencies, brands, teams, and venues.…
Read MoreLinkin Park: Super Fans Activated [Case Study]
#yesphx Presents: Ampsy, the Facebook Data “Breach” & Life in Arizona [Podcast]
We had the pleasure to chat with Vincent Orleck, the Social Media Manager for the Office of Knowledge Enterprise Development at Arizona State University, for the 22nd episode of #yesphx Presents, a podcast produced by, for and about entrepreneurship and startups in the Valley of the Sun. The conversation covers a wide range of topics.…
Read MoreTechno-Files: How Marketers Use Ampsy to Increase Event Success
For the 2017 Abu Dhabi International Hunting and Equestrian Exhibition (ADIHEX), show organizer UAE Informa Middle East Ltd. wanted to collect and analyze attendees’ attitudes regarding the event on the fly. To accomplish that, it chose to use a form of geofencing that would corral the data it wanted virtually the moment it was generated.…
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